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Comparison

An Emma app alternative, for the part Emma does not do

Emma is a UK tracker: it shows you where your money went. CrestCast is a forecaster: it shows you where your household is heading. This page is about the one job Emma says plainly it does not do, which is looking forward, and how to decide whether you need that.

Read this first

CrestCast does not connect to your bank, imports no transactions, and will not find a subscription you forgot. Those are the three reasons most people use Emma. If those are what you want, Emma is your answer. If the question is whether you can afford what comes next, that is the job this page is about.

CrestCastEmma
Main jobForecast a UK household forwards, and test a decision before you take itShow every account in one place, categorise the spending, and find subscriptions you forgot
Which way it looksForwards, ten years, at day levelAt the past, at today, and to the end of the current month. No multi-year projection
Bank connectionNone at all. You enter what it should know, or import a CSVYes, through Open Banking. 2 connections free, 4 on Plus, unlimited on Pro and Ultimate
Nearest forward featureA full cashflow, profit and loss and net worth projectionTrue Balance: what would be left in an account after recurring and subscription payments
Net worthProjected forward year by year, and benchmarked against ONS household dataTracked as a current figure, on Pro and Ultimate only
SubscriptionsNot detected. You enter the ones you want modelledDetected automatically, with cancellation help. This is what Emma is best at
ScenariosSave versions of the plan and compare two side by sideNone described
Household viewJoint, personal and household perspectives on one subscriptionUltimate supports up to 4 additional members at £5.99 each per month
Price£7.99/mo or £79.99/yr for the householdBasic is free. Plus £4.99/mo, Pro £9.99/mo, Ultimate £14.99/mo, with a 7-day trial

Emma's prices and tiers correct as at 14/08/2026. Taken from Emma's own plan comparison page, with the rest of the row checked against its help centre, its App Store listing and Companies House. Emma changes its plans from time to time, so check its site before you pay for a tier.

Emma is a trademark of its owner; this comparison is independent and is not affiliated with or endorsed by Emma.

What Emma does

Emma connects to your accounts through Open Banking and puts them in one place. Its subscription detection is the standout: it will surface the recurring payments you have stopped noticing and help you cancel them. It categorises spending, tracks budgets, and on its Pro and Ultimate tiers it tracks net worth. It is a London company that has been going since 2017, still shipping, and precise about its own scope.

The thing Emma told everyone it does not do

In October 2023, when Money Dashboard shut its apps, its users went looking for a replacement and asked a specific question: what replaces the Forecast feature? Emma answered it directly, and the answer is the most useful thing on this page. It offered three things, which were budgeting, True Balance and everyday balance, and it did not claim a forecast.

True Balance, in Emma's own words, shows how much you would have left over in an account after recurring and subscription payments are taken. Read that carefully, because it is easy to mistake for a projection. It is a better statement of the month you are in: your balance, minus the commitments you already know about. It does not run forward through months you have not reached, it does not model income that has not arrived, and it cannot carry a balance out to a date years away and tell you what it will be.

Emma does look a little way forward, and the line falls in a specific place. True Balance is the shipped version of something Emma once described as working out what your current account balance will be after all your bills go out, which is a forward question. The limit is how far. On Emma's own community forum in 2022, its co-founder said the company wanted to add forecast, and that it would still fit within the current month or budgeting period. That is a company drawing its own boundary, in public, and it is the clearest evidence both that the longer gap is real and that Emma has not quietly filled it.

What a projection looks like next to a statement of today

A cash balance by day chart, green bars across the days of August 2026 between about 15,000 and 20,000 pounds, above quarter selector pills reading 2026 Q3, 2026 Q4, 2027 Q1 and 2027 Q2
Cash balance by day, and the quarter pills carry it forward into 2027 and beyond. True Balance answers this for today only.
A net worth by year chart, green bars rising from today to 2036 against an axis running to 800,000 pounds, with filter pills reading All, Stocks ISA, Family Home and Olivia Savings
Net worth by year out to 2036, filterable to a single asset. Emma tracks net worth as a current figure on Pro and Ultimate.

Figures shown are the sample profile, not a real household.

When the gap actually matters, and when it does not

For some households it does not matter yet. If your income is stable, your outgoings are steady and no large decision is coming, a tracker tells you everything you need and a forecast tells you what you already assumed.

It starts to matter when a question arrives that today's balance cannot answer. Whether the mortgage is still affordable when the fix ends. What one of you going part time does to the next five years. When a debt is actually gone, and whether overpaying it beats putting the money elsewhere. Whether a second child works on these two incomes. Every one of those is about money that has not moved yet, so no amount of transaction history contains the answer.

That is the class of question CrestCast is built for. It models a three-way model forwards, which is cashflow alongside profit and loss alongside net worth, and lets you save two versions of the plan and compare them before committing to either.

Where CrestCast is different, and what you would give up

No bank connection, and the trade is deliberate. Emma will import and categorise your transactions and CrestCast will not, which means an evening of typing before you see anything. Here is why we built it that way.

No subscription detection, so nothing will tell you about the gym membership. No spending categorisation engine. No credit score. If you want one app rather than two, and the past matters more to you than the next five years, Emma is the better single choice. If a decision is coming that the past cannot answer, you need the forecast.

How to run the two together

Keep Emma on free or Plus for the aggregation and the subscription hunting. Add a forecast only if a decision is coming that you cannot take back. Nothing needs to be integrated and no data moves between them, and running both usually improves the forecast, because a tracker tells you what your recurring costs really are rather than what you assumed, and those are the figures the model wants.

If you would rather see the mechanics before signing up to anything, the debt payoff and mortgage overpayment calculators are free and need no account, and the UK personal finance flowchart sets out what order to do things in before any app is involved.

Common questions

Does Emma do forecasting?

Not in the sense of a multi-year projection. Emma does look forward a little: it has described adding a feature that works out what your current account balance will be after all your bills go out, and True Balance is the version of that which shipped. Emma describes True Balance as showing how much you would have left over in an account after recurring and subscription payments are taken. That is genuinely forward looking, and it reaches the end of the current month. What it is not is a projection: it does not run through months you have not reached, it does not model income you have not received, and it does not carry a balance out to a date years away. Emma’s own co-founder drew that line himself on the company’s community forum in 2022, saying they wanted to add forecast but that it would still fit within the current month or budgeting period. That is a company describing its own scope accurately, and as far as we can see it still holds.

Is CrestCast a replacement for Emma?

For most people, no. CrestCast does not connect to any bank, so it does not import a single transaction, does not categorise anything, and will not tell you that you are paying for a gym you stopped going to. Those are the things Emma does well and they are the reason to have it. CrestCast answers a different question, which is what happens next. The two sit together comfortably: Emma to see where the money went, CrestCast to see whether the next decision works.

How much does Emma cost?

Checked on 14/08/2026 against Emma's own plan comparison page, Emma had a free tier called Basic with two bank connections, then Plus at £4.99 a month or £41.99 a year, Pro at £9.99 a month or £83.99 a year, and Ultimate at £14.99 a month or £124.99 a year, with a 7-day free trial. Ultimate adds up to four extra members at £5.99 each per month. One detail worth knowing before you pick a tier: net worth tracking is on Pro and Ultimate, not on Plus. CrestCast is £7.99 a month or £79.99 a year for the whole household. Prices change, so check both sites.

Why would I use something that does not connect to my bank?

Because the numbers a forecast needs are not in your bank. The pay rise in April, the fix that ends next June, the nursery place starting in September, the car you plan to replace in two years: none of that is in a transaction history, and no feed can infer it. A bank connection is the right answer for understanding the past and it is close to useless for the future. That is the trade CrestCast makes, and it is a real cost: entering your own figures takes an evening the first time. If that sounds like too much work for the answer you want, Emma alone is the better call.

Can I use Emma and CrestCast together?

Yes, and it is the setup we would suggest to most people reading this page. Emma is on the free tier or Plus for the aggregation and the subscription hunting, CrestCast for the forecast. There is nothing to integrate and no data passes between them. If anything, running a tracker alongside a forecast makes the forecast better, because you find out what your real recurring costs are rather than what you think they are, and those are the figures you type in.

Is Emma still going?

Yes. Emma Technologies Ltd is registered in London, was incorporated on 23 January 2017 and is listed as active at Companies House, with no strike-off or insolvency filings and accounts up to date. Its iOS app shipped version 6.2.3 on 12/08/2026, two days before this page was last checked. It is a live product with a clear job.

Where to go next

This is not advice

This comparison is independent and is not affiliated with, endorsed by, or sponsored by Emma or Emma Technologies Ltd. Details about Emma are drawn from emma-app.com, its help centre, its App Store listing and Companies House, checked on 14/08/2026, and may be out of date by the time you read this. Check Emma's own site for current features and pricing. Nothing here is financial advice.

Emma tells you where it went. This tells you whether the next one works.

CrestCast turns both incomes, the bills, the mortgage and the children into one forward-looking picture, ten years out, so the decisions that cannot be undone stop being guesses.

Try CrestCast free →

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