Comparison
An Emma app alternative, for the part Emma does not do
Emma is a spending tracker: it shows you where your money went. CrestCast is a household forecast: what you earn, owe and own, years ahead. Worth knowing straight away: CrestCast does not connect to your bank, because it is not analysing the past.
Read this first
Along with the bank connection, CrestCast imports no transactions and will not find a subscription you forgot. Those are the three reasons most people use Emma, and they are all about money that has already moved. CrestCast is built for the money that has not: the pay rise in April, the fix ending next June, the nursery place starting in September. You describe those in plain English to the AI assistant, which takes under an hour the first time, or fill in the forms yourself, and in exchange the model holds exactly what you decided it should, with no credential shared. This page is about whether you need that as well.
| CrestCast | Emma | |
|---|---|---|
| Main job | Forecast a UK household forwards, and test a decision before you make it | Show every account in one place, categorise the spending, and find subscriptions you forgot |
| Which way it looks | Forwards, ten years, at day level | At the past, at today, and to the end of the current budgeting period. No multi-year projection |
| Bank connection | None at all. You enter what it should know, or import a CSV | Yes, through Open Banking. 2 connections free, 4 on Plus, unlimited on Pro and Ultimate |
| Nearest forward feature | A full cashflow, profit and loss and net worth projection | True Balance: what would be left in an account after recurring and subscription payments |
| Net worth | Projected forward year by year, included in the one subscription | Tracked as a current figure, on Pro and Ultimate only |
| Subscriptions | Not detected. You enter the ones you want modelled | Detected automatically, with cancellation help |
| Scenarios | Save versions of the plan and compare two side by side | None described |
| Household view | Joint, personal and household perspectives, one price for the household | Ultimate supports up to 4 additional members at £5.99 each per month |
| Price | 30 days free, no card. Then £7.99 a month or £79.99 a year for the whole household. | Basic is free. Plus £4.99/mo, Pro £9.99/mo, Ultimate £14.99/mo. 7-day trial, with a temporary £1 pre-authorisation to verify your payment method |
Prices and features correct as at 15/10/2026. From Emma's plan comparison page and help centre. App version and company details were checked on 16/09/2026 against its App Store listing and Companies House. Plans change, so check its site before you pay.
Emma is a trademark of its owner; this comparison is independent and is not affiliated with or endorsed by Emma.
What Emma does
Emma connects to your accounts through Open Banking and puts them in one place. It surfaces the recurring payments you have stopped noticing and helps you cancel them, categorises spending, tracks budgets, and on its Pro and Ultimate tiers it tracks net worth. It is a London company, going since 2017 and still shipping.
The thing Emma told everyone it does not do
In October 2023, when Money Dashboard shut its apps, its users went looking for a replacement and asked a specific question: what replaces the Forecast feature? Emma offered three things, which were budgeting, True Balance and everyday balance, and it did not claim a forecast.
True Balance, in Emma's own words, shows how much you would have left over in an account after recurring and subscription payments are taken. Read that carefully, because it is easy to mistake for a projection. It is a better statement of today: your balance, minus the commitments you already know about. Emma's help page describes no run through months you have not reached and no income that has not arrived, and none that carries a balance out to a date years away.
Emma does look a little way forward: True Balance nets an account against the recurring payments you already have, which is a forward question. Emma's help pages describe no view that carries a balance out to a date years away.
What a projection looks like next to a statement of today
Figures shown are the sample profile, not a real household.
When the gap matters
For some households it does not matter yet. If your income is stable, your outgoings are steady and no large decision is coming, a tracker may be all you need for now.
It starts to matter when a question arrives that today's balance cannot answer. Whether the mortgage is still affordable when the fix ends. What one of you going part time does to the next five years. When a debt is actually gone, and whether overpaying it beats putting the money elsewhere. Whether a second child works on these two incomes. Every one of those is about money that has not moved yet, so no amount of transaction history contains the answer.
That is the class of question CrestCast is built for. It projects a three-way model forwards, which is cashflow alongside profit and loss alongside net worth, and lets you save two versions of the plan and compare them before committing to either.
Where CrestCast is different
No bank connection, and the trade is deliberate. Emma will import and categorise your transactions; CrestCast asks you for the figures, and in return nothing reads your accounts and the model holds exactly what you chose. Here is why I built it that way.
No subscription detection, so nothing will tell you about the gym membership. No spending categorisation engine. No credit score. If you want one app rather than two, and the past matters more to you than the next five years, Emma is the better single choice. If a decision is coming that the past cannot answer, you need the forecast.
How to run the two together
Keep Emma on free or Plus for the aggregation and the subscription hunting. Add the forecast when a decision is coming that you cannot take back; the side-by-side is on CrestCast vs Emma. Nothing needs to be integrated and no data moves between them, and running both usually improves the forecast, because a tracker tells you what your recurring costs really are rather than what you assumed, and those are the figures the model wants.
If you would rather see the mechanics before signing up to anything, the debt payoff and mortgage overpayment calculators are free and need no account, and the UK personal finance flowchart sets out what order to do things in before any app is involved.
Common questions
›Does Emma do forecasting?
Not in the sense of a multi-year projection, and Emma has been straight about that itself. True Balance, its nearest forward-looking feature, tells you what would be left in an account after your recurring and subscription payments, and Emma publishes no view that runs out to a date years away.
›Is CrestCast a replacement for Emma?
It is an alternative for the job Emma does not do, rather than a copy of the one it does. CrestCast answers what happens next: it forecasts the household ten years out and lets you test a decision before you make it, which no amount of transaction history can. What it does not do is Emma’s job, which is reading and tidying up the money that has already moved. The two sit together comfortably: Emma to see where the money went, CrestCast to see whether the next decision works.
›How much does Emma cost?
Checked on 15/10/2026 against Emma's own plan comparison page: Basic is free with two bank connections, then Plus at £4.99 a month or £41.99 a year, Pro at £9.99 a month or £83.99 a year, and Ultimate at £14.99 a month or £124.99 a year. The 7-day free trial starts with a temporary £1 pre-authorisation on your payment method, per Emma's help centre. Ultimate adds up to four members at £5.99 each a month. Net worth tracking is on Pro and Ultimate, not Plus. CrestCast has one plan for the whole household, no tiers and no per-member charge. 30 days free, no card. Then £7.99 a month or £79.99 a year for the whole household. Prices change, so check both sites.
›Why would I use something that does not connect to my bank?
Because the numbers a forecast needs are not in your bank. A pay rise you have been told about, a car you plan to replace in two years, a second child: none of that is in a transaction history, and no feed can infer it. A bank connection is the right answer for understanding the past and close to useless for the future. So CrestCast asks you for the figures instead, in plain English to the AI assistant, which takes under an hour the first time, or on the forms, and every number in the forecast is then one you can point at and change.
›Can I use Emma and CrestCast together?
Yes. Emma on the free tier or Plus for the aggregation and the subscription hunting, CrestCast for the forecast. There is nothing to integrate and no data passes between them.
›Is Emma still going?
Yes. Emma Technologies Ltd is registered in London, was incorporated on 23 January 2017 and is listed as active at Companies House, with no strike-off or insolvency filings and accounts up to date.
Where to go next
- UK money apps compared →
Snoop, Emma, Plum, Monzo, YNAB and PocketSmith on one question: how far ahead does it look?
- CrestCast vs PocketSmith →
If you want a forecast AND bank feeds, this is the comparison that matters.
- Moneyhub alternatives →
Moneyhub closed its consumer app on 31/07/2026. What to replace, and what you cannot.
- Why we do not connect to your bank →
The reasoning behind the one thing every app on this page does and CrestCast does not.
- Planning as a couple →
Two incomes, joint and personal money, and one picture both people can see.
This is not advice
This comparison is independent and is not affiliated with, endorsed by, or sponsored by Emma or Emma Technologies Ltd. Details about Emma are drawn from emma-app.com, its help centre, its App Store listing and Companies House, checked on 15/10/2026 (company and app-version details 16/09/2026), and may since have changed. Nothing here is financial advice.
Emma tells you where it went. CrestCast shows where your money is heading.
CrestCast turns both incomes, the bills, the mortgage and the children into one forward-looking picture, ten years out, so the decisions that cannot be undone stop being guesses.
30 days free, no card. Then £7.99 a month or £79.99 a year for the whole household.